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“A small safety tip, during tours can save life” – As part of corporate social initiative let us spread awareness for safe tours. A L Nitin KumarWe are the makers of Vihari the traveller a travel programme in Telugu with a historic telecast for 15 Years on STAR MAA TV. Our travel serials are also aired in Tamil and Odiya. After the success of the travel show, we started our own travel publications and TV Channel. With our vast travel experience we found that there are many causalities in tours due to no proper information, incorrect planning and negligence, to spread awareness for safe tours ,we have now taken up a CSR initiative by the name Traveller Be safe for safe tours.We felt that there is an imperative need for exclusive information about safe tours, in this endeavor we have compiled a MOBILE APP/ BOOK/ WHITE LABEL for all travel stakeholders and distributed them for free and we are also posting safety tips through, print, television, websites, social media handles, radio, and BTL activities, Safety Runs / Walks.Our CSR Initiates for safe ToursJuly 2014:Launched a Traveller Be Safe book and distributed it free to tour operators and colleges.Dec 2014:Launched the Telugu version of the book and distributed it free and campaigned across the states of Telangana and AP. A copy of book can be downloaded from